Growth marketing agency

The next customer should cost less than the last.

Corwyn runs search, paid demand, lifecycle, and measurement on one brief. For companies that already sell, and are funding a pile of channels that do not add up to a pipeline.

Start a diagnostic How the work runs

A written plan in ten business days. A retainer only if the plan is worth running.

01 — The stall

A working product can still miss the number.

The pattern shows up in the Monday meeting, often while every vendor dashboard is green.

01

Split scoreboards

Ads look efficient. Email looks engaged. Search is a PDF nobody opens. Revenue sits in a different meeting, with a different definition of a lead.

02

The founder as the router

Strategy lives with one firm, creative with another, the CRM with whoever logged in last. Every handoff drops the reason the campaign existed, and the founder becomes the project manager.

03

A rented quarter

Paid media can buy this month’s pipeline. It does nothing, on its own, to lower the cost of next month’s. Search and lifecycle are usually the work that gets postponed.

02 — The brief

Four layers. One owner of the number.

We do not sell a channel. We sell a 90-day system and the discipline to stop what does not pay back.

  1. 01

    Position

    Who is actually buying, what they already believe, and the sentence we will repeat until it is dull. Offers get rewritten here, before money moves.

  2. 02

    Capture

    Search, and the pages behind it. People who are already looking should land on an answer to their query, with one clear next step.

  3. 03

    Demand

    Paid and outbound pointed at the same offer. Creative is a test with a kill date. We move budget toward what returns a conversation sales will take.

  4. 04

    Keep

    The hour after the click, the note after the demo request, the path from visit to a meeting. Plus tracking that makes the Monday number trustworthy.

Spend that cannot name a qualified conversation gets thirty days. Then it stops.

03 — The work

What we take on.

The diagnostic is a fixed piece of work. The other three are how a retainer spends the next quarter. Measurement is the condition for all of them.

01

Growth diagnostic

A read of the funnel you already have. Spend, tracking, the offer, search, and follow-up. You leave with a 90-day plan, including what to stop.

See the scope
02

Demand

Paid acquisition, the page it lands on, and the follow-up that makes the spend legible. Google, Meta, LinkedIn: chosen by where your buyers already are.

See the scope
03

Search

The work that makes the next quarter less expensive. Queries with intent, pages that answer them, and a publishing list a small team can keep.

See the scope
04

Lifecycle

What happens after the click or the form. Speed, the message, and the leaks between a visit and a conversation sales will accept.

See the scope

04 — The fit

Bring a customer list. Leave the vague brief.

Narrow on purpose. A clear refusal is faster for both sides than a polite proposal.

Bring this

  • A product or service people already pay for.
  • A founder or marketing lead who sits in the review and can approve a change the same week.
  • Ad accounts, a CRM with names in it, and a willingness to pause a channel that flatters the dashboard.
  • B2B and product companies are the usual fit. Specialist services with a real sales cycle are too.

Leave this

  • A pre-revenue idea that wants ads to stand in for a sales conversation.
  • A website rebuild, a rebrand, or a logo as the whole project.
  • A social calendar whose success is that the posts went out.
  • A committee that needs a month to change a headline.

05 — The start

Three steps, then a decision.

You can keep the diagnostic and run it yourself. The retainer starts only when the plan is specific enough to staff.

01

A working session

Forty-five minutes. Bring the ad accounts, the CRM, and the last honest argument about what is working.

02

A written diagnostic

Within ten business days: where the money leaks, what to stop, and a 90-day sequence with an owner on each line.

03

A retainer, or not

One scoreboard. A weekly note. A monthly decision on what to kill. Ninety days, so a test can finish.

06 — Questions

Before the call.

You deal with the person responsible for the number. The work is not handed to a new owner after the first call. Models draft variants and sort queries. A person signs every recommendation that reaches you.

The diagnostic is the first answer, in writing, before a retainer. Inside a retainer, day 30 is the first real read: what spent, what came back as a conversation, and what changes.

No. We work in the stack you have. We will say when a tool is hiding the number. New software is a recommendation you can refuse.

The diagnostic is scoped before it starts, as a fixed piece of work. The retainer follows the plan. If the budget cannot move a number, you will hear that on the first call, before a proposal.

Remote, on a weekly call, with answers in the same week. Time zones are a scheduling problem. Silence for ten days is a fit problem.

Start

Bring the accounts. Leave with a plan.

The first step is a note, then a 45-minute working session. The diagnostic is useful even if the retainer never starts.

Start a diagnostic